CONTENT ARMY · MANAGED RETAINER

Content Army

Twelve brand surfaces. One human editor. The cost of one senior writer’s annual salary. Production-proven by JAYA.

The pitch

JAYA is the Customer-Zero proof: 12 Talpro Universe brand surfaces, 29 pieces published in 14 weeks, ₹22L/year all-in cost vs the ₹85L/year a human team of equivalent coverage would cost. Every piece transparently AI-disclosed (model + draft-time + editor). Content Army packages JAYA into a managed retainer for your brand surfaces.

Who this is for

Marketing-led teams running 4–15 brand surfaces (blog, newsletter, social, customer-education, case studies, product changelogs) where the bottleneck is consistent writer-bandwidth and where a one-headcount senior writer can’t scale across all surfaces.

Five agents, one army

• Researcher

  topic discovery, outline drafting, source-pulling from your memory MCP + web

  Claude Sonnet 4.5 + tavily

• Drafter (long)

  first-draft long-form (blog, case study, newsletter)

  Claude Opus 4.5

• Drafter (short)

  social, headlines, microcopy

  Claude Sonnet 4.5 + Haiku

• Fact-checker

  independent eval re-deriving every numerical claim

  Claude Sonnet 4.5 + ProveIQ harness

• SEO

  keyword targeting, internal linking, schema.org markup

  Claude Sonnet 4.5 + Ahrefs

What this replaces

~4× cost compression at higher surface coverage — JAYA covers 12 surfaces with one editor; equivalent human team would need 3 writers + 1 editor + 1 SEO

CUSTOMER-ZERO PROOF

How JAYA proves Content Army works — 12 surfaces, one editor, 14 weeks

JAYA has published 29 pieces across 12 brand surfaces in 14 weeks of operation, with 100% transparency badge coverage (every piece carries model, draft-time, editor). Editor time: ~36 hours / week across all 12 surfaces (one human, ~3 hours per surface per week). Equivalent human-team cost would have been ₹85L/year for…

Deliverables

• 01Weekly content calendar across all your surfaces · 4-week look-ahead
• 02Drafted-and-fact-checked pieces shipped to your CMS / queue · editor-ready
• 03Transparency badges on every AI-drafted piece (model + time + your editor name)
• 04Monthly content quality eval — voice-match score, fact-density, source-traceability — published to a transparency page if you want
• 05SEO performance dashboard updated weekly

Governance

• ·Your editor approves every piece before publish — Army drafts, human ships
• ·Voice eval gated above 0.80 brand-voice-match before any draft reaches your editor
• ·AI-disclosure discipline mandatory — every piece transparently badged
• ·30-day content rights — Army never re-uses your content for any other client
• ·Refund of any draft your editor rejects on quality grounds, no questions

4-week ramp

1. Week 0

   Brand-voice ingest · we read your last 50 pieces, score voice attributes

2. Week 1

   First 4 surfaces wired · first 2 drafts to your editor

3. Week 2

   Editor feedback loop tuned · voice eval calibrated above 0.80

4. Week 3

   Full surface coverage · weekly cadence live

5. Week 4

   First monthly review · voice score + cost trend + content performance

Out of scope

• ×Original investigative journalism (Army drafts from sources; doesn’t conduct interviews)
• ×Long-form video / podcast scripting (separate Army, see Sales-Dev for pitch decks)
• ×Brand identity / visual design (we don’t replace your designer)

Exit clause

30-day notice. We deliver every draft, every piece, every brand-voice eval calibration. Zero IP retention. Your editor and your CMS, untouched.

See it before you commit.