SALES-DEV ARMY · MANAGED RETAINER

Sales-Dev Army

An outbound team that researches, writes, sequences, and replies — for B2B founders who need pipeline before they can afford an SDR.

The pitch

An SDR in India costs ₹6–9L/year fully loaded and takes 4 months to ramp. Sales-Dev Army runs from week one with persistent ICP research, multi-channel sequences, reply triage, and full-context handoff to your founder for the actual sales call. Built on the LeadHunter pattern that runs Talpro’s own pipeline.

Who this is for

Founder-led B2B teams (₹2cr–₹30cr ARR) doing outbound but bottlenecked at one SDR’s capacity, or teams who haven’t built outbound yet and want to test demand before hiring.

Five agents, one army

• ICP Researcher

  account-shaping, persona research, intent signal monitoring

  Claude Sonnet 4.5 + Apollo + Snov.io

• Outbound Writer

  personalised email + LinkedIn message drafting

  Claude Opus 4.5 (cold-email skill)

• Sequence Operator

  multi-touch cadence execution, A/B testing, opt-out handling

  Claude Sonnet 4.5 + Apollo Sequences

• Reply Triager

  intent classification, objection bank, founder-handoff timing

  Claude Sonnet 4.5 + HubSpot

• Performance Analyst

  funnel diagnostics, cost-per-meeting trend

  Claude Sonnet 4.5

What this replaces

Roughly 1.5× cost-equivalent to one SDR, but with always-on research + cross-account learning + zero ramp time

CUSTOMER-ZERO PROOF

Talpro’s own outbound runs on this stack — see the LeadHunter case

Time-to-first-shortlist collapsed from a 9.2-hour median to 38 minutes on typical volumes — a 93% reduction. Recruiter-agreement on the same golden dataset is 0.81 (up from vendor #2's 0.62). The drift eval catches ranking degradation within 48 hours (vs. the 60–90 days it took to notice the previous vendor's…

Deliverables

• 01Weekly account list · ranked, enriched, with persona briefs
• 02Daily personalised outbound · email + LinkedIn · sequence + cadence managed
• 03Reply triage · meeting-ready replies surfaced to founder, others handled by Army
• 04HubSpot pipeline kept clean · stage transitions logged · meeting prep packets per booked call
• 05Weekly meeting + monthly funnel review with named blockers

Governance

• ·Founder approves every outbound persona + opening message style at week 0
• ·Domain-deliverability monitoring (SPF/DMARC/DKIM compliance) before any sequence starts
• ·Reply-rate floor of 4% (industry benchmark ~1–3%) — refund if floor not held month two
• ·Zero spammy templates — every message is per-account-personalised, transparency-logged
• ·30-day exit clause — clean handoff of HubSpot data and sequences

4-week ramp

1. Week 0

   ICP definition workshop · persona ladder · opening message style

2. Week 1

   Email infrastructure check · domains warmed · first 50 accounts in sequence

3. Week 2

   First reply-triage cadence · founder-handoff packet template locked

4. Week 3

   Sequence A/B test results · top performer scaled

5. Week 4

   First monthly review · reply rate, meeting rate, cost-per-meeting trend

Out of scope

• ×Closing the sale (Army hands off booked meetings to founder)
• ×Inbound qualification beyond first reply (separate offering)
• ×Account management of existing customers (this is new-business outbound only)

Exit clause

30-day notice. Full handoff: every account list, every sequence, every reply log, every persona brief, your HubSpot untouched.

See it before you commit.